OH YEAH by Amalia | About
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Amalia – a rare kid

I’ve always been obsessed with everything visual, such as colours, letters, art and balance. Growing up, I was one of those rare kids who liked to sit at home and draw, sucked at football and wore pants that were too short because I was too tall. As a teenager, I was scared of being different. The years I spent trying to fit in were the worst years of my life. But as I grew older, I finally began to realise that I would never fit in, and started to embrace it instead. 

When I dared to start making choices based on what I really wanted, and not what I thought everyone else did, I became my true self. Today, I am celebrating uniqueness by never being afraid to choose my own path. Through Oh Yeah t-shirts, I hope to inspire others to never be afraid of showing who they truly are. Just like my t-shirts are all unique, so are we, in our very own ways.


I’m inspired by nature and all the beautiful stories that were born there. I strongly believe that we need to start loving nature again like we once did, and I hope that I’ll be able to live up to and spread that belief through my art. My art on repurposed clothing might only be a small part of the large ocean of humanity that we find ourselves in. But I believe that every big difference in society starts with someone doing something quite small.

As I’m just at the beginning of starting up this business, I’m aware that I still have a lot to learn when it comes to sustainability. Right now, my art products are second hand t-shirts and jackets that I give new life with fabric colours from the Swedish crafts store Panduro. I’m looking into other future solutions (especially for my prins) as I want to be 100% sure that my impact on this planet is as positive as possible. If you, or someone you know, have any insights on sustainability within the fashion industry, do not hesitate to contact me! I appreciate any advice I can get!

Obsessions: tea + new adventures + colours + day dreaming + flowers + mysteries + painting + nature + travels + love + pinterest

Painting on clothing requires a lot of patience and precision. One single t-shirt takes about eight hours to paint! And if you make a mistake, you have to start over – or turn the mistake into something cool.